Announcing The Municipality of Crowsnest Pass Tourism Website:  GOCROWSNEST.CA

VISION:  TO BECOME A SUSTAINABLE YER-ROUND TOURISM DESTINATION OF CHOICE

MISSION:  TO ENTICE VISITORS AND POTENTIAL RESIDENTS TO EXPERIENCE THE NATURAL BEAUTY OF THE AREA, EMBRACE THE AUTHENTICITY OF THE COMMUNITY, AND CONTRIBUTE TO OVERALL ECONOMIC PROSPERITY

GOAL:  GROW THE TRAVEL AND TOURISM ECONOMY IN THE CROWSNEST PASS

The public launch of the Website is at the Frank Slide Interpretative Centre on Thursday January 26th at 7pm

The Municipality of Crowsnest Pass is committed to ensuring all members of our community are a part of growing our local tourism economy.  The Crowsnest Pass Economic Development Committee is about to launch a website.  Much work has gone into the project which began in March 2016.  The project scope has been made up of the following components:

  • Research including stakeholder engagement and a community survey
  • Market segmentation
  • Brand development
  • Interviews and Content Development:  locals were interviewed for stories and overviews so that content represents the community in an authentic way.  93.18% of the 308 respondents stated they are in favour of growing tourism economy.  Organizations such as the local Chamber of Commerce and its members, as well as Travel Alberta have been a part of the site development
  • Image crowd sourcing and procurement:  images on the new site were crowd sourced locally with the exception of a very few
  • Sitemap design and architecture development
  • Google Analytics configuration
  • My Pass configuration, web forms
  • Creative concept development
  • Site development and testing
  • 3 year marketing strategy development
  • Community launch

Tourism marketing will be directed towards market segments who will appreciate the authentic experiences that Crowsnest Pass has to offer; travellers who share the same overall values as the local community.